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Property Management and Your Online Presence

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When creating an internet presence and building a new public website, the first thing you’ll want to do is identify a domain name as close as possible to your company or property name. Don’t bother searching in multiple locations for your potential site’s name — you’re too busy for that! Go straight to a search engine like namechecklist.com, knowem.com or namechk.

Create your website on a platform such as WordPress. Put in the time, effort, and money to design and plan the site. Consider paying a designer to create a logo and graphics. Add content to the site, such as (in no particular order):

  1. About Us
  2. Services Properties and/or Listings
  3. Team
  4. Executive Bios
  5. Contact Us
  6. Affiliations
  7. Blog
  8. Testimonials

After all this work is done — content is added, graphics are selected, colors are finalized, fonts, headlines, and widget boxes are chosen — you (and only you, as you spearheaded the project!) can send out an email to everyone in your contact list to say, “Look! We have a new website and blog!” Yippee!

But then, if you’re like most website owners, the site sits, and sits, and sits. From time to time you might add a blog article, or update listings. If you’re smart, you thought to add a live feed of listings from another database service provider that’s integrated into the site. When new employees come and go, maybe you’ll update the site when you get around to it.

Don’t fall into this trap! Your website should be a living, breathing, active representation of you and your company. Make time to promote on social media. Push out your blog articles to LinkedIn and to all of the LinkedIn groups you belong to (maximum of 50 per person!). Encourage your team to tell all of their contacts about your new website or blog. Ensure that the domain URL is on every single thing you publish or post. Place simple share buttons on your pages or blog posts via the admin tools. Anything less, and you’re virtually guaranteeing that no one will ever share anything about you, your firm, or your great content.

While you’re at it, let your employees have access to sites like Facebook, and encourage them to keep an up-to-date LinkedIn profile (the modern-day business card). Your people and properties will be found and links will be out there in Google, where they can be discovered or exploited by new clients. If your website is found, that means traffic! Traffic is numbers, and numbers mean increased chances that you’ll meet a new client, tenant, or even find a buyer.

And get a Twitter page. Twitter is neither complicated nor difficult to navigate. It will bring t-r-a-f-f-i-c to your firm, which is only a problem if you plan to remain under the radar. Remember, you want every client to see your name in the media or an online content stream.

“More content available at All Things Property Management by Buildium, industry leaders in Online Property Management Software.”

Photo Credit: “cursor clicking Share Button” by Master isolated FreeDigitalPhotos.net

By Linda Day Harrison CPM CCIM

Professional designations of CPM (Certified Property Manager) and CCIM (Certified Commercial Investment Member) are held, along with holding a real estate license in the State of Illinois. Currently providing consulting services to clients in need of general business technology, real estate property management technology and greening. I formerly held a position as President of a local Midwest real estate company which specialized in investment real estate, property management, brokerage and leasing. That opportunity included the acquisition and turn around of another real estate company providing tremendous insight into the purchasing of a company and the processes involved. My current goal is to help others identify opportunities to grow their company and create wealth for its principals and employees through use of technology or other trends that may be applicable to their respective industries, while keeping the business focus on providing excellent customer service to their clients.

Industry expertise in the use of technology for real estate property management and leasing with strength in the turn around of all investment real estate types. Specialist with receivership, mortgagee in possession and any other adverse acquistion transactions.

Founder of theBrokerList.com a site to bring all members of the commercial real estate industry together in an efficient and effective manner at no cost to the users! There is a pent up demand for our companies, people and properties to have tools that are low or no cost and theBrokerList is the first site of its kind to do just that!

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