Do you manage your property, or does it manage you? This should be at the forefront of your mind every day. This question is meant to keep you on track and focused. Why? Because property management is an industry that can make or break you! As property managers we are the ultimate in multi-tasking. We know that anyone can become a property manager, but the ones that truly standout and differentiate themselves are the ones that manage their building. Not the other way around.

There can be constant interruptions and challenges throughout any given day. The day starts out fine until you get a call about a flooded property, or an unexpected customer complaint. Now you need to drop what you are doing and attend to the crisis at hand.

As you begin to tackle this new challenge, it is best to keep reminding yourself that you manage the building, the building does not manage you! When the flood hits, do you have a contingency plan? Why is the customer complaining? Analyze the issue and address the problem. The number one solution is to be proactive. Do all you can to prevent these issues from happening again. Manage it and do not just react to it!

When an issue arises, it must be broken down into the smallest components in order to find the reason or cause. Once it has been solved, it is time to develop a new approach or plan so that it can be prevented in the future. This can be as simple as more training in a specific topic, or even just determining if the task should be outsourced rather than performed in-house. Whatever the solution, it needs to be developed, implemented, and then monitored. If a solution is developed but it is never put into action, or if it is put into place but no one follows up on it to make sure it is being implemented correctly, it will do no good and create more headaches for you later on down the line.

For instance, if there is a flood, what caused the flood? Was it the lack of preventative maintenance, human error due to lack of training, a service contract failure, etc.? The point of managing is to anticipate and not wait for matters to arise. The entire premise of good management is to think about “What If” and anticipate everything. Constantly ask, “What is the worst thing that can happen?” or “What if this happens?” Then consider another important question “How should I prevent it or react if it does happen?” If you are prepared, it is no longer a crisis or interruption. Instead, it is just another part of the normal multi-tasking routine. Remember, the goal is to manage your property, not for the property to manage you!

“More content available at All Things Property Management by Buildium, industry leaders in Online Property Management Software.”

Image by Danard Vincente via Flickr

Sarah Gabot is the Marketing Coordinator at RentJuice. She joined the RentJuice team in 2011, and regularly authors blog articles for The Rental Standard. RentJuice makes easy-to-use software that allows rental professionals to manage the entire leasing process, from getting listings to closing deals, in one place.

What does it take to be on top of search results when prospective renters Google for
office space in your area? Unfortunately, building a beautiful and attractive website
with updated listings doesn’t cut it. Your website needs to be search engine friendly.
This means you need to know how search engines work, and tweak your website
so that you’re more likely to be found by search engines. You need search engine
optimization, otherwise known as “SEO”, to boost your website up on the search
results.

Be placed higher in renter’s search results using SEO and learn how it can help your
commercial rental real estate website be found.

Tip #1: Figure out what your potential clients are searching for.
When a person enters a search in Google, the search engine will crawl the internet
to find a webpage that matches their search phrase and keywords as closely as
possible. To figure out what phrases and keywords people are using on Google,
use Google AdWords keyword tool to find out. Including the phrases that your
clients use to search for properties like, “office space in Chicago Loop” will help
search engines match a potential client’s search to your webpage.

Tip #2: Share your website: Linking is important.
Increasing the number of links pointing to your website from other websites is
called “link building.” More links on other websites that point to your website will
place you higher in Google searches. For example, if Agent Sally’s link is featured in
an online newspaper, another blog and a forum, she will appear higher in Google
results than other brokers that have no external websites linking to them.

How do you get others to link to your website? You need to have content that people want to read.

Tip #3: Make your content valuable.
A common phrase used to describe this is “content is king”, meaning everything you
post on your website needs to be important and valuable to prospective clients on
your site. Folks won’t stay on your website if they can’t find what they’re looking
for. Know what businesses are looking for when they surf the internet looking for
office space. Are they looking for rentals by neighborhood? If so, include additional
information about the general area, like demographics, walkability or nearby
amenities. Not only will prospective customers feel your website’s content is
valuable, but so will search engines.

Why do I need this?

Google’s keyword tool says there were over 135,000 searches in one month for the
phrase “rentals in Chicago.” That’s a lot of people searching for a rental property.
(Note: It doesn’t include other search terms like “office space in Chicago”, increasing
the number of searches). Without SEO, your rental website will be at the bottom of
the barrel, causing you to miss out on thousands of local potential clients.

“More content available at RentJuice The Rental Standard blog.”

Touch It Once is a mindset, a philosophy, and a management style. It is the antithesis of procrastination coupled with a smart way to work by stopping redundant behavior dead in its tracks; both of which are the enemy of any efficient and well run organization.

The concept is simple – Touch It Once (TIO). Did you ever notice that each month the cycle is the same? Collect rent, send out 5 day notices, process accounts payable, cut checks, etc. So if this is something you know that’s going to happen, why is it so painful? Then at the end of the 30 day period, the cycle is going to start again! How can you not be prepared?! It happens every 30 days!

If you think about how the concept of TIO comes into play it will change the outlook you have on your business. Every time you do a task, think about how you can do that task perfectly. Save the process, document the task, and create a road map for others to followthat same format or system. The next time the task is required, anybody can use your process, learn how to execute, and actually accomplish it with the least amount of error or redundancy.

So how do you as a property manager or leasing agent “touch it once”? For me it was about checklists and document packets. These checklists include a new resident checklist, a move out checklist, a new vendor checklist, a monthly owner’s report checklist, etc. Every single time a new resident moves in or move out we have a series of steps and actions to take. Of course things change constantly, so the checklist was set up as a packet and saved as a .pdf document. Inside the packet are all of the forms, letters, and actual physical checklists for each item that needs to be accomplished. The checklist is clipped to the top of the file and it travels through the office circulating and being executed as required in anticipation of that new resident move in. So, if there is a form, letter, orientation, or document to be signed for any new resident, just open the New Resident document and all of it will be there. Simply hit print and go! This same concept can be accomplished in a similar fashion via online forms, but the system and procedure is the same – Touch It Once!

TIO is the most empowering tool a property manager can employ. TIO provides training, checklists, procedures, processes, and standards in everything you do. Remember, you are on a cycle. The cycle is daily, weekly, monthly, quarterly, annually, semi-annually, etc. What you want to do when you start to breaking the tasks down is to perfect the task, document the task, and train folks on how to perform the task. You are now building processes.

Those processes can be saved and used over and over like templates. After achieving these cycles and documenting these processes for one year, you now have an incredible roadmap of excellence for all to share. Now combine the power of TIO with today’s technological tools and you have a multitude of ways to execute this legacy of knowledge, which will result in the right tools being shared to your entire department, property, portfolio, or company.

One process that we developed has to do with new vendors. Each time we receive a call from a vendor or service provider we simply send them to our website to click and download our New Vendor Packet. It includes a cover letter, checklist, insurance standards, vendor profile form, all IRS forms, etc. Every single time this task arises, it is only takes seconds of time. It is also paperless and effortless. In addition, we now have a company-wide standard that everyone follows and knows what to expect. The other important element to this process is the image of you and your company. When meeting a new resident or interacting with a potential new service provider, your system is organized and systematic. When you give each process the care and proper attention to set it up and only touch it once, you are showing the world how much you respect, not only your experience with them, but also your organization, your clients, and your people.

Imagine if all employees understood the concept of TIO? If each employee were exposed to this philosophy, the power would multiply even faster and be an exciting approach to management and excellence.

TIO can result in comprehensive checklists, quality control, time saving templates, video training, orientation of new hires, new business tools, etc. It is also the least disruptive way to organize, train, and develop standards on a company wide basis, with everyone contributing. Start off trying it with one task. Remember, do it now and Touch It Once!

“More content available at All Things Property Management by Buildium, industry leaders in Online Property Management Software.”

There are business models in all shapes and sizes. There are retail stores, medical and legal practices, cleaning companies, general contractors, grocery stores, etc. So when you think about a business, how many business models do you know of where the business owner outsources the entire business to another party? For instance, if you visit your local grocery store, is it managed by a grocery management company? How about a retail store management company? So what makes the residential real estate investment business any different? Why are there so many property management companies and outsourced service providers to the property industry?

According to a colleague of mine, the answer is quite simple, “It is not easy, there is so much at stake, and there are many moving parts.” Also, when you think about properties as investments, there are often multiple partners and joint venture groups who own the assets. In those cases, the managing partner realizes they do not have enough time or expertise to do all of the functions required of them to maximize the value of the asset. That is what outsourcing offers.

As a property manager outsourced by these partnerships, the responsibility of managing that asset is crucial in so many ways. First of all you have been selected by the partner on the management of the asset. All of the actions you take as the manager or management company directly reflect onto the reputation of that partner or company that made the decision to hire you.

Next you have the individual people that make up the partnership. In each case, the goal of the investment with each partner is diverse. Whether there is one partner or 100, each one has their own individual investment objective. For instance, one partner may be investing because they have young children and the investment is intended to be a college fund. Another partner may be saving for their retirement. The point is that in managing the property there are many significant outcomes to decisions and actions of the property manager.

Remember, the actions you take need to be considered as part of a global picture. Each action impacts the value of the property. Now enter the customers. The actions of the property customers (aka tenants) also play a pivotal role in the value of the asset as well. For instance, if a tenant does not pay rent, the cash flow of the property is impacted. This is a business and the business must be financially healthy to exist. There are services and debts that the business is obligated to support as well. So if the rent is not collected in a timely fashion, there may be consequences to the service providers looking to be paid. The service providers are outsourced too. Those service providers need to be respected and considered as they are a vital resource to the property ecosystem and the operations.

The entire ecosystem of the property needs to flow in a healthy and respectful manner. If there are members of the ecosystem that do not respect the life cycle of the asset, there is imbalance. An imbalance is what causes tremendous pressure on the other members of the ecosystem. For instance, if a tenant does not pay, there is not enough cash flow to pay the electric bill. If the electric bill is late, there is a penalty. When a penalty occurs, it further erodes the income. When the income becomes eroded, other service providers suffer since the invoices cannot get paid on time. It is necessary to understand how all the actions of the parties involved will affect each other.

When issues arise, keep the ecosystem or big picture in mind. Each move matters and each party to the property ecosystem can make or break the healthy cycle. Hold every member of the ecosystem accountable. Follow up and follow through on everything! Make sure you have an excellent command of the property and your communication to all parties is crystal clear. As with all business habits, be fair and honest about how everyone must work together. If one party falls short of their obligation, be sure to put them on notice. Do not hesitate to follow the letter of the lease or contract or whatever you are obligated to enforce on behalf of the partners who own the property.

Being a property manager is exciting and rewarding, but it does require hard work and the ability to view the business from a holistic perspective. It can be a challenge to maintain the ecosystem, but as long as you’re always looking out for your partners’ (owners, tenants, and service providers) best interests, you will feel gratified about the work being done with the property. Your owners and investors will be pleased that you are increasing their properties’ value, and your tenants will be happy about their living situation.

“More content available at All Things Property Management by Buildium, industry leaders in Online Property Management Software.”

So you say your retail, industrial, or office property has vacant space? Or are you at a firm that does investment sales? Are you a leasing manager or do you have an outsourced or even in-house leasing broker? When you search for your vacant space does it push up through the noise of search in Google? Do you have any strategy at all about how to market that space?

Well if any of the above rings a bell with you, there is a new site you should check out. The site is theBrokerList and it has been developed and founded by a CPM and CCIM! Yes, that is right, someone from the ranks of the industry.

What makes the site so special is that it is about the people in our industry. The first step is to join and set up your profile. Once done, you add a profile for your firm too. Once your company profile is set up other members of your firm can now link to that profile so there is a directory of those members of your firm who should be online and active in promoting properties, new business and the image of your firm!

The site permits unlimited users, including administrators, marketing directors, brokers, managers, and leasing agents. Whether you are a leasing agent or an investment sales broker, the site offers powerful tools for promoting your vacant space or to sell the entire asset.

The team at theBrokerList is friendly and responsive. If you wish a one on one demo, just email, call or use twitter to reach the team. Oh by the way, the CPM and CCIM that founded the project is me! Hope you support this exciting project that I am so very proud of!! Thanks in advance for your support.

Website – http://thebrokerlist.com
Twitter – @thebrokerlist.com
Facebook – https://www.facebook.com/thebrokerlist

We wish you a happy and safe holiday season.

Steve, you inspired so many and will continue to. Thank you for the incredible dedication to making all of our lives better through technology and innovation. Most importantly, thank you for instilling and grounding with fact, the importance of details.

I am so sorry you suffered and that your life was cut short. I am just so sorry for your loss of life, you did not deserve to end your incredible journey at such a young age.

With deepest sympathy and incredible admiration,
Linda

Peoria Charter Service Bus

If I get hit by a bus…..

Everyday in my training to those on my team, I would repeat certain sayings that I felt were important to ingrain and teach those that I cared about or those that I felt had what it would take to become a good property manager or overall employee. One of my classics was …If I get his by a bus, the next guy will be able to…….

Well the other day I did get hit by a bus (sic) and it did not hurt, it was actually pleasant! The bus that hit me was not moving but parked in a rest area taking a break. I noticed a huge mural painted on the side that stated ‘surf and ride’, but I knew there were no “waves or surf” around there, so I was my normal, curious self and I interviewed the bus driver to find out what this message was about. What I learned was so very interesting. The twist is that the bus has free wifi for its passengers. They say that a picture is worth a thousand words so please view the bus photo in this article, which is a Peoria Charter Bus that travels between Champaign and Chicago, Illinois.

What a fabulous idea! A bus moving down the highway with wifi. How cool is that? I loved it. Of course it got me thinking about how neat it is when a business owner makes a decision to do something unexpected and innovative. The owner of this bus company believes that by providing wifi on his bus he betters his chances of getting you to ride his bus. This is not profound, it is simply good business.

Based on that concept, then why do we as property and facility managers not realize that by providing services, like wifi, or customer service online 24/7 or automated messages, or client document portals, that can really help grow our business? Why are we not running to get the services or subscriptions for our buildings and facilities? Is it us or is it the building owner? Who is really, driving the bus, to embracing technology in our world?

I find it amazing not to find automation or connectivity in every building or facility I visit. When I travel, I look for places with wifi. Why? Because quite frankly, I cannot work or play without it. Yes, I can use my smartphone as a hotspot now for my laptop, but there are times I need to have wifi. Where I work can change in a moment. I need to work where wifi exists, yet I trudge around looking for the service. IMHO nobody has grabbed this space yet (besides Starbucks, Panera, McDonalds) other than fast food, bookstores, airports, libraries, hotels, and (what is left?)….. No office buildings, retail stores, apartment communities, condominium buildings, medical buildings, and industrial complexes, have really embraced this yet. They are just not feeling the love for these services.

In our industry we have to realize that if a bus can roll down the highway at 65 miles per hour and offer FREE wifi service, should we as building managers embrace this for our clients and visitors too? It seems like a basic utility today, yet there are common areas throughout buildings all over America with no wifi, no online customer service, no 24/7 portals of information! It is the same old thing. Call the office between 9am – 5pm, or we will snail mail it to you or if you are lucky we can send it to you via email.

That spells o-p-p-o-r-t-u-n-i-t-y in my book! Maybe your property can make a statement or get exposure by offering FREE wifi or online everything, 24/7. Maybe your company can make a statement and offer automated services of the basic paper you are pushing now. These efforts can be turned into exposure or marketing events for your property in the marketplace. They say being 1st is so very important. Why not make your property or company step up and take that step?

Alright, so you do not want to be first. That is totally understood. But guess what? You are NOT first in the world, just first in one small aspect of one single industry. Banking has totally embraced ATM, digital reports, cell phone apps, paperless checks, debit cards, and a host of other customer service tools. The airlines are online for everything. You can see your loved one’s flight online and watch the plane in the air, 24/7/365. Almost every single retailer or product you purchase has online services. You are not 1st in the world, just in our small part of one industry.

Try it by taking a baby step. Take one horribly painful task that is repetitive and paper intensive and think of how you can do it without paper or online or via a software as a service application (SaaS). Think of a communication step that you can use with automation. Once you start the conversation in your building or at your company, it will start to gain momentum. I can promise you that once you and your staff get a taste of efficiency or streamline a process, they will never look back. The only complaint you will get is, ‘Why did we not start this sooner?’

If you want to discuss solutions and ideas or a vision to take for your property or company, email or call me and I will be happy to listen and then may be able to make suggestions for solutions that are at your fingertips NOW! Call 312.725.0060 or email Linda@ManagerLabs.com.

1. Do what you say you will do and exceed customer (tenant and building owner) expectations. Procrastination and letting people down, causes more work in the long run.

2. If you are out of the office, say so on your voicemail or instruct those that answer your calls to let callers know when you will return. Create a list of key VIP building owners, tenants and leasing brokers so those calls and messages are directed to you as soon as possible.

3. Give an alternate human to contact if you are busy or away. People want the answer now! Do not make anyone wait. Use an online VoIP forwarding system to have the “follow me” service to your other offices, cell and mobile lines. Many voice mail systems have great features such as voice mail notification. Each time a voice mail is received, the system calls you on your cell phone.

4. Create an online permanent and on-going, F.A.Q. (Frequently Asked Questions) so the simple and most common questions can be answered immediately, with or without you! (Touch It Once)

5. Stay in front of your tenants. Host mini events as often as possible. For instance invite other businesses, community groups/organizations in your area or service vendors, to your location to educate and inform you, your tenants and your staff. This will keep you in the know and addresses a multitude of outreach goals you must keep up with.

6. Do a one page newsletter or blog on a regular schedule that keeps all clients, customers, staff and key vendors up to date on projects at your properties. Include a copy of this page in your monthly owner report so your Asset Manager or Building Owner see the day to day happenings as well.

7. Proofread. Double check. Do the math twice. Check your work, inspect the final product. It saves tons of time by eliminating the time it takes to unravel silly or careless mistakes.

8. Allow enough time to do projects well and defend your deadline or due date. Do not allow people to push you into accepting a deadline you cannot meet. Explain why you need more time upfront rather than agreeing to a date you cannot achieve. Quality is more important than bad quantity.

9. Think about the next guy to follow you. Document, document, document. Leave an excellent audit trail for the “next guy” to follow. Post-it notes work just fine as the most basic bread crumbs. Just leave something to point the way. We are an industry of change, and we need to embrace that eventual sale or transition.

10. Use your website to set up as many online intake forms and documents as possible. In other words, if you wish tenants to keep you informed when key contact information changes, set up an online form or a downloadable form so those important, but easy to execute tasks can be done with a free and simple form.

This list of basics came to mind because there is so much focus on doing things faster and more efficiently and with less people; but you cannot lose sight of the basics. No matter what the economy or the trends, the above 10 basics can make a difference in your time (property) management efforts. Best of all these 10 basics are FREE or very low cost solutions!

Outsourcing of services has been around forever. Are you not outsourced yourself? So many of us are! If you own the property or building, you are not outsourced. Cloud computing is no different. It is simply a cost benefit analysis, coupled with the power of mobility, ease and efficiency. You do appreciate efficiency, right?

In so many cases we are about being mobile and we have not been good about customer service either. We need to change that. Our people and buildings need mobility and excellent customer service. Today it is not there yet. Cloud computing is the perfect compliment to our industry and our corporate needs. Not only will it reduce our overhead, but it will allow us to move faster and be more nimble. This is especially true in the strong need for our industry to increase collaboration and decrease redundancy.

This is certain.

Think about your own life and the services you find most convenient. Do you like to do business Monday through Friday from 9 to 5, or do you prefer doing business online 24/7/365? You need to think of the internet as an opportunity for your properties, facilities and companies to be open 24/7/365 as well. It is our job and our duty to our clients to capture as much traffic or service inquiries as humanly possible. It is called customer service. While your office may have the door closed and locked, the internet and your website should be open and ready for business. In essence your operation is open and available 24/7/365.  The cost is so miniscule compared to staffing, that it makes no sense to ignore the internet as a vital tool in your business.

Questions, just call us at Manager Labs for a 1/2 hour discussion on taking baby-steps into today’s world of making yourself strong, while the conditions are soft. You will be glad you did!

Merry Christmas to all those in the property and facility management industry. Wishing you old fashioned holiday memories that live on forever in your life. That is what life is all about.

Linda

When I read this blog article I knew I had to share it with our readers and PM/FM followers. I thought it would really hit home with our industry. -Linda

Guest Author Blog Article with permission from Jody Gilbert and Steve Tobak from TechRepublic.com
Date: November 16th, 2010 Author: Steve Tobak

As we discovered in 7 Signs You May Be a Bad Manager, bosses aren’t usually aware that they are bad bosses. The fact is that nobody wants to believe they’re the problem. Nevertheless, there’s a bell curve for all things involving people, which means there are few really bad bosses, few really good bosses, and most of you fall somewhere in the middle.

To me that says, for the vast majority of you, there’s lots of room for improvement.

So, if you’re not exhibiting any of the 7 Signs, that’s great, pat yourself on the back. Still, if you really want to up your management game, maybe even vault into the executive or ownership ranks someday, you’d better start doing at least a few of these 10 Things That Good Bosses Do.

Incidentally, this isn’t from some academic study. These are real attributes of real bosses, culled from decades of observation, which motivate and inspire employees to perform at their best.

1. Pay people what they’re worth, not what you can get away with. What you lose in expense you gain back several-fold in performance.
2. Take the time to share your experiences and insights. Labels like mentor and coach are overused. Let’s be specific here. Employees learn from those generous enough to share their experiences and insights. They don’t need a best friend or a shoulder to cry on.
3. Tell it to employees straight, even when it’s bad news. To me, the single most important thing any boss can do is to man up and tell it to people straight. No BS, no sugarcoating, especially when it’s bad news or corrective feedback.
4. Manage up … effectively. Good bosses keep management off employee’s backs. Most people don’t get this, but the most important aspect of that is giving management what they need to do their jobs. That’s what keeps management away.
5. Take the heat and share the praise. It takes courage to take the heat and humility to share the praise. That comes naturally to great bosses; the rest of us have to pick it up as we go.
6. Delegate responsibility, not tasks. Every boss delegates, but the crappy ones think that means dumping tasks they hate on workers, i.e. s**t rolls downhill. Good bosses delegate responsibility and hold people accountable. That’s fulfilling and fosters professional growth.
7. Encourage employees to hone their natural abilities and challenge them to overcome their issues. That’s called getting people to perform at their best.
8. Build team spirit. As we learned before, great groups outperform great individuals. And great leaders build great teams.
9. Treat employees the way they deserve to be treated. You always hear people say they deserve respect and to be treated as equals. Well, some may not want to hear this, but a) respect must be earned, and b) most workers are not their boss’s equals.
10. Inspire your people. All the above motivate people, but few bosses have the ability to truly inspire their employees. How? By sharing their passion for the business. By knowing just what to say and do at just the right time to take the edge off or turn a tough situation around. Genuine anecdotes help a lot. So does a good sense of humor.

All this adds up to an environment where people feel appreciated, recognized, challenged, and appropriately compensated. So what do you think? How do you measure up on the good boss scale?

Steve Tobak – Steve Tobak is a consultant, writer, and former senior executive with more than 20 years of experience in the technology industry. He’s the managing partner of Invisor Consulting, a Silicon Valley-based firm that provides strategic consulting, executive coaching, and speaking services to CEOs and management teams of small-to-mid-sized companies. Find out more at www.invisor.net

When I read this blog article I knew I had to share it with our readers and PM/FM followers. I thought it would really hit home with our industry. -Linda

Guest Author Blog Article with permission from Toni Bowers and Patrick Gray from TechRepublic.com
Date: November 4th, 2010 Author: Patrick Gray

Surprisingly, a couple years after “the cloud” first arrived on the IT scene I am still hearing IT leaders speak about it with breathless reverence. Even non-IT executives will proudly announce “Oh, we’ll just put that in the cloud” when any technology-related topic appears in a staff meeting. The fact of the matter is that the cloud is just another boring make vs. buy decision, and the sooner those in IT management realize this, the less likely they are to build potentially career-ending plans based on clouds and rainbows.

So, what is “the cloud”?

Definitions of cloud computing abound, but they overly complicate thing. Essentially, the cloud is little more than “stuff outside your company.” That “stuff” could be processing power, storage, networks, applications or any other bit of technical wizardry. When the CIO says she’ll “put that in the cloud,” all she is really saying is she will take something that was done in-house, and do it with someone else’s “stuff.” You might put any aspect of your internal “stuff” into the cloud, from raw data that you store on another party’s storage systems, to an internal application you run on someone else’s’ hardware. Often, the cloud refers to a third party’s applications, analogous to the enterprise equivalent of gmail or hotmail to employees.

The non-IT reader who is now thinking “Hey, this sounds exactly like what companies have been doing for over 100 years” gets a gold star. Conceptually, all the fancy cloud talk could be applied to anything a company does outside its walls. The toilet paper you purchase from an outside vendor effectively comes “from the cloud,” and the same decision making process that you would use to choose that vendor applies to cloud computing.

Going into the cloud is nothing more than a make vs. buy decision

A frightening part of the over-hyping of the cloud is that it has obfuscated the decision-making process for determining if the cloud is appropriate for a particular IT function. Mysticism seems to creep into any cloud-related discussion, obscuring the fact that deciding to move something into the cloud is a simple make vs. buy calculation. If you are considering moving email into the cloud, tally up the costs of the various servers, software and support, divide by the number of users, and compare that to the per-seat fees from various cloud vendors. If you want to get fancy, include factors that denote reliability, security and support of the vendor.

Unsurprisingly, this process sounds very similar to the process that your COO and his or her staff go through when selecting vendors for critical components and parts. Assuming your company produces physical products, the supply chain and purchasing groups are likely loaded with people that can help you make an exceptionally thorough analysis of the various cloud vendors, and apply appropriate rigor to the process. While those in IT may quip that those buying physical commodities could never understand the subtle nuances of the cloud. However, the supply chain deals with production and design secrets all the time, and reliability is obviously a central concern since a critical vendor could hamper the company’s ability to actually produce products.

If you can present the cloud in these terms, not only can you get internal purchasing expertise onboard to help you make better decisions, but you can have more realistic discussions with your peers. Rather than the cloud offering a voodoo-like panacea to every internal problem, other executives can approach it as a way to cut maintenance and administrative costs, or a way to allow IT to focus on more valuable activities than maintaining email servers or commodity functions and applications.

While the cloud currently has near-magical properties with many, like most emerging technologies these will soon wear thin, and will only serve to build mistrust and skepticism of IT and the CIO if they are sold as magical cure-alls. When you can take a rational look at cloud-based services, and analyze the decision to utilize them just as you would any other third party vendor, the cloud becomes far less hazy and much more practical.

Patrick Gray is the founder and president of Prevoyance Group, and author of Breakthrough IT: Supercharging Organizational Value through Technology. Prevoyance Group provides strategic IT consulting services to Fortune 500 and 1000 companies. Patrick can be reached at patrick.gray@prevoyancegroup.com

Q. How do I begin to automate or eliminate tasks that will make our property or facility management operations more efficient?

A. The most effective way to understand the task is to investigate. Or as I fondly think of this: investigate to automate or eliminate! The only way I have found to reduce our detail-laden industry is to follow each task like a detective and ask tons of questions. Hence the term, investigate!

In my past positions I would literally walk around and ask people what they were doing and why? I would also ask myself the same question about my own processes and procedures constantly. It was important for me to analyze what I was doing and reflect on how often that task would benefit our operation or company.

My favorite example is filing of anything made of paper. When I polled the staff on what task was the most hated, it was a unanimous vote of – FILING PAPER! Everyone hated it and felt it was wasteful. We began to analyze what we were filing and how we were filing it. Once we learned of the task, we began to measure the frequency of our need to access that paper we filed and how we accessed it: month, alphabetical, property name, client name, chronological, etc.

With a simple task such as filing, and changing your current ways, you will notice so much efficiency unfolding. You must analyze each task with the goal of either elimination or inclusion with another task to make it work smart for you! It may seem tedious, but property and facility management operations are so detail oriented that it really does require an in-depth analysis or investigation of what and why things are being done. Use this simple and short checklist. Post it around the office. Put it in your employee newsletter. Make this your motto – - Investigate to automate or eliminate!

• Think digital. Be sure all of your data and documents are on your server system.
• Follow the reports. Where are they being stored?
• Start a future cut-off date today. In other words, effective 2011, we will no longer ________________________.
• Whatever it is you are doing in 2010, try to stop doing it in 2011. Start a new method with a new year. It makes so much sense because it is easy to remember and document. For instance, if you print reports and file the reports in paper form. Stop all reports as of December 2010. Starting in January 2011, they will be in .pdf (portable document format) and filed in a certain folder on your server.
• Insure all MISSION CRITICAL folders on your server are backed up with a strict method in place. Back-ups need a back-up as well.
• What is inside all of those filing cabinets and how often are they retrieved?
• Back away from the copy machine.
• Stop using the fax machine and start using the scanner or only use the fax machine to scan it.
• How is it being filed/sorted? Is it by property or facility? How you file can make a difference in time and efficiency. By year, month, etc.
• Does everything need a file? Do you really need to file it at all? Keep digging and determining what you really need as compared to what it costs you to perform that task.

We have created a poll at trendycharts called ‘Investigate to Automate or Eliminate’ Are You Thinking Property and Facility Management Efficiency? We would love to see the trend in our industry today and how it evolves. What type of efficiency-minded thinker are you? Will this article change your mind about how you do think? Take the poll and let’s see how our industry is thinking today and into the future.

Remember:
Investigate to Automate or Eliminate.

Q. How do I use technology to generate more business/client/traffic leads for my company or property/facility?

A. Notice, the word ‘leads’? Leads because they are opportunities for business. In this simple blog post, there is no way to tell you how to improve your business itself without knowing a whole lot more information about your business. Leads are simply people making your phone ring, so to speak. In other words, if there are 10 people in your market looking for a business to hire, or an office space to lease, you MUST be sure you get to see those people and at least expose your business to them.

There is no difference in our work to lease or sell a property. If there are 10 opportunities to lease your space or your apartments, or your service centers or storefronts, don’t you push to be sure you see every single deal? The same holds true with your business. Just pretend you are a building owner and your business is a building. Why not push as hard for your business to feed it leads as you do your leasing or investment sales listings?

Here is a simple test: Search for your company or your building in Google Search. Did you find your company or your building? Remember, pretend you are the customer you want to attract. Now that you see what comes up, you need to work to see your business or property come up in that search! Once you see yourself come up in a Google Search, you have accomplished the goal.

Those techniques and tools are a must today if you are going to give your business a chance. In this blog post we share 1 single concept that reveals the most basic fundamental concept you MUST understand and have in place to give your business a chance to see those “new business deals” for your firm or property. If you are a start-up or an existing business, this blog post is of the utmost importance to understand.

Here is the key concept to comprehend………..drum roll, please.

Key Concept

You must have at least one or more versions of your business name, reserved as a domain name.

If you are a new business or an existing business, a new property or an existing property, get the best domain name that describes what you do or the full name of your property. If you can get a keyword in your legal name, that helps tell what you do, that is even better. If your business is a destination or is geographically significant, add the location to your name or geonaming, (made up word) which means, add your location to your domain name or putting your location in your social media names and microsites.

It is difficult to put all of your services into a domain name without it being long. For instance, Property Management, Facility Management or Property and Facility Management, coupled with other services typically provided: leasing, investment sales, project management, consulting, etc., is much too long. I suggest you get your main name reserved, as well as micro-sites in many different configurations. Here are some illustrative examples:

Chicago Property and Facility Management Services, Inc. (super long, but it does say what you do and where you are!) Today, keywords and name searches are really important, especially for mobile use.

http://www.chicagopropertyfacilitymanagementservices.com (Main domain)
http://www.chicagopmfmservices.com (Micro-site)
http://www.chgopmfm.com (Micro-site)

http://www.chicagofacilitymanagement.com

http://www.chicagopropertymanagement.com

http://www.chicagopm.com

http://www.chicagofm.com

http://www.chicagopmfm.com

http://www.chicagoleasing.com

http://www.cpmfms.com

On top of that, you can add the .net, .org, .us, or whatever other category of domain name is applicable to your country or type of business. If your main domain is too long, simply use a shorter version of your name and just forward the other domains to your main site through your domain hosting service. If you use a domain registration service such as GoDaddy, this is super simple and takes a few moments to set up. Now when someone searches for you, no matter what they use, they will find you. Also, the micro-sites are a great way to see what is working in your marketing and promotions. If you know that you always use http://www.chicagoleasing.com for ALL of your “hire us for our leasing” promotions, that traffic is directly attributable to your leasing efforts and is now tracked through that domain.

This is a concept and not an exact blueprint for every business, but in concept, do not limit yourself to one single domain name. Many domain names cost pennies to own and they belong to you once reserved. With the internet exploding and growing, reserve these names now for future use; but always point them to your main site. If you have a long established name, it is also a great way to liven things up in your marketing; add other names that point to your firm. How about http://www.thebestpropertymanagerinchicago.com? or http://www.greatestleasingbroker.com, depending on your business service or http://www.bestplumberinchicago.com, http://www.bestjanitorialinchicago.com, etc. Today with tools like NameCheckList, it is so simple and NameCheckList does all of the heavy lifting for you! There is no excuse any longer as you can now see a complete picture of the name availability of your domain, across multiple opportunties. There is no excuse for any business today, not to be online.

If you do not have the $11.00 to scrape together to reserve the domain name, at least do a Google Place page, Twitter site and Facebook Fan Page, or even Squidoo lens, which are all FREE. Every business should at least have a single page on the internet in some fashion. Reserving your domain name is really step one to embracing the technology available and insuring your company and/or your facility or property has a presence on the internet.

When it comes to your business or name, now is the time to set that up. This is not only your main domain, but your social media names as well. Our industry is so very behind the times, along with our properties. Each property or facility we manage should have their names and a location online to be found. The commercial real estate industry is in its infancy with the internet; so it is not too late. The point is to get your Facebook Fan Page (not Facebook account), Twitter Site, Google Places and domain set up now. Even if you do not have time to use it, at least get your names reserved for future use. Make a pact with your company to include a budget for each property in 2011 called Technology. Include an annual budget for a property website and domain registration. The budget should be at least $5.00 per month! Yes, you heard correct. I am talking about pennies here, just for a single page that gives the basic information. It truly is your job and responsibility to insure your clients and/or your company are not being left behind because you did not reserve the domain name for their company, property or facility.

Take this PM/FM Poll in trendycharts.com. trendycharts is the place to find out what other PM/FM think, so take the poll.

If you need help with this concept for your properties or firm, please send me an email or call me and I am happy to help. My personal agenda is to remind our industry to obtain a good domain name or social media name for their business or property and facility. It is a necessary business decision you must make today.