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	<title>Manager Labs - technology for (visionary) property &#38; facility people. &#187; Uncategorized</title>
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	<description>technology for (visionary) property &#38; facility people.</description>
	<lastBuildDate>Mon, 21 May 2012 17:22:13 +0000</lastBuildDate>
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		<title>Never Put Off Until Tomorrow</title>
		<link>http://managerlabs.com/never-put-off-until-tomorrow/</link>
		<comments>http://managerlabs.com/never-put-off-until-tomorrow/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 18:50:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Checklist]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Eliminate Waste]]></category>
		<category><![CDATA[Manage]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[Property Management]]></category>
		<category><![CDATA[Real Estate Management]]></category>
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		<guid isPermaLink="false">http://managerlabs.com/?p=1571</guid>
		<description><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/never-put-off-until-tomorrow/"></g:plusone></div>
Touch It Once is a mindset, a philosophy, and a management style. It is the antithesis of procrastination coupled with a smart way to work by stopping redundant behavior dead in its tracks; both of which are the enemy of any efficient and well run organization. The concept is simple – Touch It Once (TIO). [...]]]></description>
			<content:encoded><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/never-put-off-until-tomorrow/"></g:plusone></div>
<div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fmanagerlabs.com%2Fnever-put-off-until-tomorrow%2F&amp;title=Never+Put+Off+Until+Tomorrow&amp;summary=Touch+It+Once+is+a+mindset%2C+a+philosophy%2C+and+a+management+style.+It+is+the+antithesis+of+procrastination+coupled+with+a+smart+way+to+work+by+stopping+redundant+behavior+dead+in+its+tracks%3B+both+of+which+are+the+enemy+of+any+efficient+and+well+run+organization.%0AThe+concept+is+simple+%E2%80%93+Touch+It+Once+%28TIO%29.+Did+%5B...%5D&amp;source=Manager+Labs+-+technology+for+%28visionary%29+property+%26amp%3B+facility+people." onclick="return popupLinkedInShare(this.href,'console',400,570)" class="linkedin_share_button"><img src="http://www.managerlabs.com/wp-content/plugins/linkedin-share-button/buttons/01.png" alt="" /></a></div><p>Touch It Once is a mindset, a philosophy, and a management style. It is the antithesis of procrastination coupled with a smart way to work by stopping redundant behavior dead in its tracks; both of which are the enemy of any efficient and well run organization.</p>
<p>The concept is simple – Touch It Once (TIO). Did you ever notice that each month the cycle is the same? Collect rent, send out 5 day notices, process accounts payable, cut checks, etc. So if this is something you know that’s going to happen, why is it so painful? Then at the end of the 30 day period, the cycle is going to start again! How can you not be prepared?! It happens every 30 days!</p>
<p>If you think about how the concept of TIO comes into play it will change the outlook you have on your business. Every time you do a task, think about how you can do that task perfectly. Save the process, document the task, and create a road map for others to followthat same format or system. The next time the task is required, anybody can use your process, learn how to execute, and actually accomplish it with the least amount of error or redundancy.</p>
<p>So how do you as a property manager or leasing agent “touch it once”? For me it was about checklists and document <a href="http://managerlabs.com/wp-content/uploads/2012/04/Touchitonce.png"><img class="alignleft size-full wp-image-1572" title="Touchitonce" src="http://managerlabs.com/wp-content/uploads/2012/04/Touchitonce.png" alt="" width="288" height="288" align="right/" /></a>packets. These checklists include a new resident checklist, a move out checklist, a new vendor checklist, a monthly owner’s report checklist, etc. Every single time a new resident moves in or move out we have a series of steps and actions to take. Of course things change constantly, so the checklist was set up as a packet and saved as a .pdf document. Inside the packet are all of the forms, letters, and actual physical checklists for each item that needs to be accomplished. The checklist is clipped to the top of the file and it travels through the office circulating and being executed as required in anticipation of that new resident move in. So, if there is a form, letter, orientation, or document to be signed for any new resident, just open the New Resident document and all of it will be there. Simply hit print and go! This same concept can be accomplished in a similar fashion via online forms, but the system and procedure is the same – Touch It Once!</p>
<p>TIO is the most empowering tool a property manager can employ. TIO provides training, checklists, procedures, processes, and standards in everything you do. Remember, you are on a cycle. The cycle is daily, weekly, monthly, quarterly, annually, semi-annually, etc. What you want to do when you start to breaking the tasks down is to perfect the task, document the task, and train folks on how to perform the task. You are now building processes.</p>
<p>Those processes can be saved and used over and over like templates. After achieving these cycles and documenting these processes for one year, you now have an incredible roadmap of excellence for all to share. Now combine the power of TIO with today’s technological tools and you have a multitude of ways to execute this legacy of knowledge, which will result in the right tools being shared to your entire department, property, portfolio, or company.</p>
<p>One process that we developed has to do with new vendors. Each time we receive a call from a vendor or service provider we simply send them to our website to click and download our New Vendor Packet. It includes a cover letter, checklist, insurance standards, vendor profile form, all IRS forms, etc. Every single time this task arises, it is only takes seconds of time. It is also paperless and effortless. In addition, we now have a company-wide standard that everyone follows and knows what to expect. The other important element to this process is the image of you and your company. When meeting a new resident or interacting with a potential new service provider, your system is organized and systematic. When you give each process the care and proper attention to set it up and only touch it once, you are showing the world how much you respect, not only your experience with them, but also your organization, your clients, and your people.</p>
<p>Imagine if all employees understood the concept of TIO? If each employee were exposed to this philosophy, the power would multiply even faster and be an exciting approach to management and excellence.</p>
<p>TIO can result in comprehensive checklists, quality control, time saving templates, video training, orientation of new hires, new business tools, etc. It is also the least disruptive way to organize, train, and develop standards on a company wide basis, with everyone contributing. Start off trying it with one task. Remember, do it now and Touch It Once!</p>
<p>&#8220;More content available at <a href="http://allthingspropertymanagement.com/" title="ATPM" target="_blank">All Things Property Management</a> by Buildium, industry leaders in Online <a href="http://www.buildium.com/" title="Buildium" target="_blank">Property Management Software</a>.&#8221;</p>]]></content:encoded>
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		<title>If I Get Hit By A Bus&#8230;..</title>
		<link>http://managerlabs.com/if-i-get-hit-by-a-bus/</link>
		<comments>http://managerlabs.com/if-i-get-hit-by-a-bus/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 19:12:51 +0000</pubDate>
		<dc:creator>Linda Day Harrison CPM CCIM</dc:creator>
				<category><![CDATA[Automation]]></category>
		<category><![CDATA[Building]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Database]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Eliminate Waste]]></category>
		<category><![CDATA[Online Banking]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[redundancy]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tenant Retention]]></category>
		<category><![CDATA[Tenants]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.managerlabs.com/?p=481</guid>
		<description><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/if-i-get-hit-by-a-bus/"></g:plusone></div>
If I said it one time,  I said it a thousand times a day to my staff while in my days of onsite property management. If I get hit by a bus&#8230;.. Everyday in my training to those on my team, I would repeat certain sayings that I felt were important to ingrain and teach [...]]]></description>
			<content:encoded><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/if-i-get-hit-by-a-bus/"></g:plusone></div>
<div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fmanagerlabs.com%2Fif-i-get-hit-by-a-bus%2F&amp;title=If+I+Get+Hit+By+A+Bus%26%238230%3B..&amp;summary=If+I+said+it+one+time%2C%C2%A0+I+said+it+a+thousand+times+a+day+to+my+staff+while+in+my+days+of+onsite+property+management.%0AIf+I+get+hit+by+a+bus.....%0AEveryday+in+my+training+to+those+on+my+team%2C+I+would+repeat+certain+sayings+that+I+felt+were+important+to+ingrain+and+teach+those+that+%5B...%5D&amp;source=Manager+Labs+-+technology+for+%28visionary%29+property+%26amp%3B+facility+people." onclick="return popupLinkedInShare(this.href,'console',400,570)" class="linkedin_share_button"><img src="http://www.managerlabs.com/wp-content/plugins/linkedin-share-button/buttons/01.png" alt="" /></a></div><p><div id="attachment_598" class="wp-caption alignleft" style="width: 310px"><a href="http://www.managerlabs.com/wp-content/uploads/2010/02/Surf-and-Ride.jpg"><img src="http://www.managerlabs.com/wp-content/uploads/2010/02/Surf-and-Ride-300x225.jpg" alt="" title="Surf and Ride" width="300" height="225" class="size-medium wp-image-598" /></a><p class="wp-caption-text">Peoria Charter Service Bus</p></div>If I said it one time,  I said it a thousand times a day to my staff while in my days of onsite property management.</p>
<p>If I get hit by a bus&#8230;..</p>
<p>Everyday in my training to those on my team, I would repeat certain sayings that I felt were important to ingrain and teach those that I cared about or those that I felt had what it would take to become a good property manager or overall employee. One of my classics was &#8230;If I get his by a bus, the next guy will be able to&#8230;&#8230;.</p>
<p>Well the other day I did get hit by a bus (sic) and it did not hurt, it was actually pleasant! The bus that hit me was not moving but parked in a rest area taking a break. I noticed a huge mural painted on the side that stated &#8216;surf and ride&#8217;, but I knew there were no &#8220;waves or surf&#8221; around there, so I was my normal, curious self and I interviewed the bus driver to find out what this message was about. What I learned was so very interesting. The twist is that the bus has free wifi for its passengers. They say that a picture is worth a thousand words so please view the bus photo in this article, which is a <a href="http://www.peoriacharter.com/">Peoria Charter Bus</a> that travels between Champaign and Chicago, Illinois.</p>
<p>What a fabulous idea! A bus moving down the highway with wifi. How cool is that? I loved it. Of course it got me thinking about how neat it is when a business owner makes a decision to do something unexpected and innovative. The owner of this bus company believes that by providing wifi on his bus he betters his chances of getting you to ride his bus. This is not profound, it is simply good business.</p>
<p>Based on that concept, then why do we as property and facility managers not realize that by providing services, like wifi, or customer service online 24/7 or automated messages, or client document portals, that can really help grow our business? Why are we not running to get the services or subscriptions for our buildings and facilities? Is it us or is it the building owner? Who is really, driving the bus, to embracing technology in our world? </p>
<p>I find it amazing not to find automation or connectivity in every building or facility I visit. When I travel, I look for places with wifi. Why? Because quite frankly, I cannot work or play without it. Yes, I can use my smartphone as a hotspot now for my laptop, but there are times I need to have wifi. Where I work can change in a moment. I need to work where wifi exists, yet I trudge around looking for the service. IMHO nobody has grabbed this space yet (besides <a href="http://www.starbucks.com">Starbucks</a>, <a href="http://www.panerabread.com">Panera</a>, <a href="http://www.mcdonalds.com">McDonalds</a>) other than fast food, bookstores, airports, libraries, hotels, and (what is left?)&#8230;.. No office buildings, retail stores, apartment communities, condominium buildings, medical buildings, and industrial complexes, have really embraced this yet. They are just not feeling the love for these services.</p>
<p>In our industry we have to realize that if a bus can roll down the highway at 65 miles per hour and offer FREE wifi service, should we as building managers embrace this for our clients and visitors too? It seems like a basic utility today, yet there are common areas throughout buildings all over America with no wifi, no online customer service, no 24/7 portals of information! It is the same old thing. Call the office between 9am &#8211; 5pm, or we will snail mail it to you or if you are lucky we can send it to you via email. </p>
<p>That spells o-p-p-o-r-t-u-n-i-t-y in my book! Maybe your property can make a statement or get exposure by offering FREE wifi or online everything, 24/7. Maybe your company can make a statement and offer automated services of the basic paper you are pushing now. These efforts can be turned into exposure or marketing events for your property in the marketplace. They say being 1st is so very important. Why not make your property or company step up and take that step? </p>
<p>Alright, so you do not want to be first. That is totally understood. But guess what? You are NOT first in the world, just first in one small aspect of one single industry. Banking has totally embraced ATM, digital reports, cell phone apps, paperless checks, debit cards, and a host of other customer service tools. The airlines are online for everything. You can see your loved one&#8217;s flight online and watch the plane in the air, 24/7/365. Almost every single retailer or product you purchase has online services. You are not 1st in the world, just in our small part of one industry. </p>
<p>Try it by taking a baby step. Take one horribly painful task that is repetitive and paper intensive and think of how you can do it without paper or online or via a software as a service application (SaaS). Think of a communication step that you can use with automation. Once you start the conversation in your building or at your company, it will start to gain momentum. I can promise you that once you and your staff get a taste of efficiency or streamline a process, they will never look back. The only complaint you will get is,  &#8216;Why did we not start this sooner?&#8217;</p>
<p>If you want to discuss solutions and ideas or a vision to take for your property or company, email or call me and I will be happy to listen and then may be able to make suggestions for solutions that are at your fingertips NOW! Call 312.725.0060 or email <a href="mailto:Linda@ManagerLabs.com.">Linda@ManagerLabs.com.</a></p>]]></content:encoded>
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		<title>IREM has a new Income/Expense Submission Website!</title>
		<link>http://managerlabs.com/irem-has-a-new-incomeexpense-submission-website/</link>
		<comments>http://managerlabs.com/irem-has-a-new-incomeexpense-submission-website/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 17:54:20 +0000</pubDate>
		<dc:creator>Linda Day Harrison CPM CCIM</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.managerlabs.com/?p=588</guid>
		<description><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/irem-has-a-new-incomeexpense-submission-website/"></g:plusone></div>
I received an exciting email from IREM in February 2010. Why does this get me excited? Because there has been very little effort put forth in our industry to make things easy or to put anything online. It is my hope that this is a trend and we do not look back. I just spoke [...]]]></description>
			<content:encoded><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/irem-has-a-new-incomeexpense-submission-website/"></g:plusone></div>
<div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fmanagerlabs.com%2Firem-has-a-new-incomeexpense-submission-website%2F&amp;title=IREM+has+a+new+Income%2FExpense+Submission+Website%21&amp;summary=I+received+an+exciting+email+from+IREM+in+February+2010.+%0AWhy+does+this+get+me+excited%3F+Because+there+has+been+very+little+effort+put+forth+in+our+industry+to+make+things+easy+or+to+put+anything+online.+It+is+my+hope+that+this+is+a+trend+and+we+do+not+look+back.+I+just+spoke+%5B...%5D&amp;source=Manager+Labs+-+technology+for+%28visionary%29+property+%26amp%3B+facility+people." onclick="return popupLinkedInShare(this.href,'console',400,570)" class="linkedin_share_button"><img src="http://www.managerlabs.com/wp-content/plugins/linkedin-share-button/buttons/01.png" alt="" /></a></div><p>I received an exciting email from IREM in February 2010. </p>
<p>Why does this get me excited? Because there has been very little effort put forth in our industry to make things easy or to put anything online. It is my hope that this is a trend and we do not look back. I just spoke to a legal professional who happens to live in a large multi-family apartment community, managed by one of the larger multi-family management companies. This person told me that the apartment community has gone back to paper checks. Reason: cannot afford to pay the fees associated with online or electronic rent collection!! When I heard this I was so very disappointed that our industry continues to shoot itself in the foot.  </p>
<p>With this email from IREM, I have a glimmer of renewed hope that our industry can and will forge ahead, despite our incompetence and inability to engineer a solution. If you are an IREM member this is great news. If you are not an IREM member, maybe you should be. The following is the email sent to me which outlines the new tools available as they relate to the painful submission of your Income/Expense data from your managed properties.</p>
<p>Click here to learn more: <a href="http://iedev.irem.og/contributor/">Did you know they have updated the Income/Expense process?</a> </p>
<p>Email from IREM:<br />
Don’t throw away $420 &#8211; Submit Your Data by April 1, 2010 and get:<br />
FREE Income/Expense Analysis book (a $420 value)<br />
FREE Individual Building Report, (now downloadable)<br />
All new Submission Web site – Data submission is simple!<br />
Forget everything you know about data submission. The new Income/Expense Analysis Web site is streamlined and easier than ever to use. Check out the new features, below: </p>
<p>- New Additions to the Site!<br />
We’ve added new items to make your data more viable: a new green survey, concessions line items for apartments, and tenant Improvements for shopping centers, just to name a few things! </p>
<p>Are you a new user?<br />
1. Step-by-Step Guidance<br />
Are you a new user? You’ll be guided through each step of the submittal process by pop-up help boxes so you never have to guess what to do next. </p>
<p>2. Terms and Definitions as You Go<br />
Don’t waste time searching the site to find out what to put in a specific field. Definitions of terms are viewable. </p>
<p>Have you submitted before?<br />
1. Year-to-Year Data Comparisons<br />
Submitted before? Automatically verify your data with your previous year’s data. The system will flag data inconsistencies. </p>
<p>2. Find Your Property More Quickly and Easily<br />
Use the new search, sort, and filter capabilities to assist in finding your property. </p>
<p>Hurry – submission deadline is April 1, 2010! Click here: <a href="http://iedev.irem.org/contributor/" rel="nofollow">http://iedev.irem.org/contributor/</a></p>]]></content:encoded>
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		<title>Haiti Disaster: PM/FM Folks Relate</title>
		<link>http://managerlabs.com/haiti-disaster/</link>
		<comments>http://managerlabs.com/haiti-disaster/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 14:55:25 +0000</pubDate>
		<dc:creator>Linda Day Harrison CPM CCIM</dc:creator>
				<category><![CDATA[Disaster]]></category>
		<category><![CDATA[Facility Management]]></category>
		<category><![CDATA[Haiti Earthquake]]></category>
		<category><![CDATA[Property Management]]></category>
		<category><![CDATA[Red Cross]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.managerlabs.com/?p=574</guid>
		<description><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/haiti-disaster/"></g:plusone></div>
We as PM/FM professionals understand the severe pain of disasters and tragedies. It is our job to manage them and respond to them. Let us show our compassion and understanding. Many of you have already leaped into action and I am so very proud to know you for that. For those who may be unsure [...]]]></description>
			<content:encoded><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/haiti-disaster/"></g:plusone></div>
<div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fmanagerlabs.com%2Fhaiti-disaster%2F&amp;title=Haiti+Disaster%3A+PM%2FFM+Folks+Relate&amp;summary=We+as+PM%2FFM+professionals+understand+the+severe+pain+of+disasters+and+tragedies.+It+is+our+job+to+manage+them+and+respond+to+them.+Let+us+show+our+compassion+and+understanding.%0AMany+of+you+have+already+leaped+into+action+and+I+am+so+very+proud+to+know+you+for+that.++For+those+who+may+be+unsure+%5B...%5D&amp;source=Manager+Labs+-+technology+for+%28visionary%29+property+%26amp%3B+facility+people." onclick="return popupLinkedInShare(this.href,'console',400,570)" class="linkedin_share_button"><img src="http://www.managerlabs.com/wp-content/plugins/linkedin-share-button/buttons/01.png" alt="" /></a></div><div id="attachment_579" class="wp-caption alignright" style="width: 340px"><a href="http://www.redcross.org"><img class="size-full wp-image-579" title="AmericanRedCross" src="http://www.managerlabs.com/wp-content/uploads/2010/01/AmericanRedCross.jpg" alt="Click to donate." width="130" height="134" /></a><p class="wp-caption-text">Click to donate.</p></div>
<p>We as PM/FM professionals understand the severe pain of disasters and tragedies. It is our job to manage them and respond to them. Let us show our compassion and understanding.</p>
<p>Many of you have already leaped into action and I am so very proud to know you for that.  For those who may be unsure of what they can do, at a minimum add a link to your blog or website to help the people of Haiti and the disaster relief causes. Every dollar we send helps. If you have a company website, it is super easy to add a hyperlink to your site. Just my 2 cents worth. Here is a popular link, but please know, there are others too. Google has a <a href="http://www.google.com/relief/haitiearthquake/"> Haiti Disaster hyperlink</a> on their main search page.</p>
<p>Those close to the ports or who have access to facilities or docks can offer assistance in that way. There is a huge logistics effort underway so space is a commodity and access to docks and marinas. Whatever you have the power to offer, even if a single $1, it all helps.</p>
<p>Red Cross &#8212;&#8211;  <a href="http://www.redcross.org/" rel="nofollow">http://www.redcross.org/</a></p>
<p>Thanks,<br />
<a href="mailto:Linda@ManagerLabs.com">Linda@ManagerLabs.com</a></p>
<p>Join Our LinkedIn Groups:</p>
<p>Certified Property Manager Group (IREM Designation)<br />
CPM Group              <a href="http://www.linkedin.com/groupRegistration?gid=138868" rel="nofollow">http://www.linkedin.com/groupRegistration?gid=138868</a><br />
Note: Membership is approved after verification via <a href="http://www.irem.org" rel="nofollow">http://www.irem.org</a> Member Search</p>
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		<title>The Future of Apartment Marketing on the Internet</title>
		<link>http://managerlabs.com/the-future-of-apartment-marketing-on-the-internet/</link>
		<comments>http://managerlabs.com/the-future-of-apartment-marketing-on-the-internet/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 05:08:10 +0000</pubDate>
		<dc:creator>gdomoracki</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://livemgmt.com/wordpress/?p=37</guid>
		<description><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/the-future-of-apartment-marketing-on-the-internet/"></g:plusone></div>
If you ask a property manager where their apartment traffic comes from they will unequivocally say the internet.  Not so long ago it was newspaper advertising and apartment guides.  So what is next? There is always something next. An example of what is coming is the coupling of online applications and online social marketing portals. [...]]]></description>
			<content:encoded><![CDATA[<div style="display:inline;float:right;margin-left:1em"><g:plusone href="http://managerlabs.com/the-future-of-apartment-marketing-on-the-internet/"></g:plusone></div>
<div class="linkedin_share_container" style="float:right;margin:0px 0px 10px 10px"><a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fmanagerlabs.com%2Fthe-future-of-apartment-marketing-on-the-internet%2F&amp;title=The+Future+of+Apartment+Marketing+on+the+Internet&amp;summary=If+you+ask+a+property+manager+where+their+apartment+traffic+comes+from+they+will+unequivocally+say+the+internet.%C2%A0+Not+so+long+ago+it+was+newspaper+advertising+and+apartment+guides.%C2%A0+So+what+is+next%3F+There+is+always+something+next.+An+example+of+what+is+coming+is+the+coupling+of+online+applications+and+online+social+marketing+portals.+%5B...%5D&amp;source=Manager+Labs+-+technology+for+%28visionary%29+property+%26amp%3B+facility+people." onclick="return popupLinkedInShare(this.href,'console',400,570)" class="linkedin_share_button"><img src="http://www.managerlabs.com/wp-content/plugins/linkedin-share-button/buttons/01.png" alt="" /></a></div><div class="western" style="margin-bottom: 0.14in;">If you ask a property manager where their apartment traffic comes from they will unequivocally say the internet.  Not so long ago it was newspaper advertising and apartment guides.  So what is next? There is always something next. An example of what is coming is the coupling of online applications and online social marketing portals. Why not?  I have spoken with a Chicago web developer who tells me it is the next marketing vehicle and he is optimistic about his observations.  In an interview with him he provided me with the following insight. The real catch was his opinion that you will actually be able to raise your rent as a result of this theory. That surely got my attention&#8230;.</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Linda Day Harrison:</strong> Geoff, what is it that will enable me to raise my rent?</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Geoff Domoracki:</strong> Online applications and online marketing will be able to fill apartment vacancies and make rental units so appealing that you can raise your rent. But you have to think about online marketing as more than simply buying ad space or posting on more apartment listing websites. As a web developer and web entrepreneur, I have some innovative ideas for how property managers can use a unique web application for turning your website into a social marketing machine.</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Linda Day Harrison:</strong> Please explain your theory so our audience of property managers can explain this to their building owners?</div>
<p class="western" style="margin-bottom: 0.14in;"><strong>Geoff Domoracki:</strong> In large cities with younger populations; choosing the apartment or condo building you live in becomes a social experience and a lifestyle choice. When I hold events in my downtown Chicago apartment building, guests regularly ask about the cost, amenities, and availability of units. Websites like Facebook, Yelp, Going, and Linkedin use events, reviews, photo galleries, and blogs to advertise products and venues. I have not yet chosen my apartment unit based on a social network.</p>
<p class="western" style="margin-bottom: 0.14in;">Here is my concept for the future of apartment or condominium marketing. A robust web 2.0 application that performs the following purposes:</p>
<ul>
<li>
<p style="margin-bottom: 0.14in;">Profile-based social network for your building</p>
</li>
<li>
<p style="margin-bottom: 0.14in;">Event invite and calendar for your building</p>
</li>
<li>
<p style="margin-bottom: 0.14in;">Photos, articles, and discussions for your building</p>
</li>
<li>
<p style="margin-bottom: 0.14in;">Unit vacancies / availability, with reviews and comments</p>
</li>
<li>
<p style="margin-bottom: 0.14in;">Online leasing, rent payment, work orders, and condo docs</p>
</li>
</ul>
<div style="margin-bottom: 0.14in;"><strong>Linda Day Harrison:</strong> How much will this new concept cost? Someone has to pay for something sooner or later?</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Geoff Domoracki:</strong> This type of platform will be a free service to the property owner, property manager or condominium association.  This business model will be similar to a rent.com or apartments.com. Essentially; you create websites for your properties and sign them up as part of the rental process (example: 820Davis.com) tell your tenants about the new features, they populate the site with photos, events, discussions, profiles, vacation dates, lease start / end dates, and friend referrals. If and when the web application is the procuring cause of the filling a vacancy; the website will take a finder’s fee of some sort. It is target marketing in its most efficient way. From existing customer to potential customer.</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Linda Day Harrison:</strong> Why would you think this will be the future?</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Geoff Domoracki:</strong> Because the new urban tech-savvy crowd will listen to Social Marketing before they listen to Direct Paid Marketing. Social Marketing means that customers and users draw in new customers and users simply by using the website. When your tenants invite new people to events, photo tags, feedback, and referrals – you get new tenants. It would be a free application; and the property will only pay for the service if it actually provides a service.</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Linda Day Harrison:</strong> Currently, the apartment industry rewards existing residents by providing a referral fee, if they refer a friend who leases at the property. Will that concept be eliminated or do you see that being incorporated into the future of apartment leasing as well?</div>
<div class="western" style="margin-bottom: 0.14in;"><strong>Geoff Domoracki:</strong> I think this concept will be integrated and made easier. I regularly refer my friends to restaurants or events I like on yelp.com; but I have not yet used a website for referring friends to an apartment. Take that concept a step further. When a friend who comes to an event in my building later becomes a tenant &#8211; I, the event host, can still get paid. You fill more vacancies &#8211; and tenants referring tenants becomes a more organic process.</div>
<p class="western" style="margin-bottom: 0.14in;"> </p>]]></content:encoded>
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