23 Apr

Get Found by Improving Your Website’s SEO

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Image by Danard Vincente via Flickr

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Sarah Gabot is the Marketing Coordinator at RentJuice. She joined the RentJuice team in 2011, and regularly authors blog articles for The Rental Standard. RentJuice makes easy-to-use software that allows rental professionals to manage the entire leasing process, from getting listings to closing deals, in one place.

What does it take to be on top of search results when prospective renters Google for
office space in your area? Unfortunately, building a beautiful and attractive website
with updated listings doesn’t cut it. Your website needs to be search engine friendly.
This means you need to know how search engines work, and tweak your website
so that you’re more likely to be found by search engines. You need search engine
optimization, otherwise known as “SEO”, to boost your website up on the search
results.

Be placed higher in renter’s search results using SEO and learn how it can help your
commercial rental real estate website be found.

Tip #1: Figure out what your potential clients are searching for.
When a person enters a search in Google, the search engine will crawl the internet
to find a webpage that matches their search phrase and keywords as closely as
possible. To figure out what phrases and keywords people are using on Google,
use Google AdWords keyword tool to find out. Including the phrases that your
clients use to search for properties like, “office space in Chicago Loop” will help
search engines match a potential client’s search to your webpage.

Tip #2: Share your website: Linking is important.
Increasing the number of links pointing to your website from other websites is
called “link building.” More links on other websites that point to your website will
place you higher in Google searches. For example, if Agent Sally’s link is featured in
an online newspaper, another blog and a forum, she will appear higher in Google
results than other brokers that have no external websites linking to them.

How do you get others to link to your website? You need to have content that people want to read.

Tip #3: Make your content valuable.
A common phrase used to describe this is “content is king”, meaning everything you
post on your website needs to be important and valuable to prospective clients on
your site. Folks won’t stay on your website if they can’t find what they’re looking
for. Know what businesses are looking for when they surf the internet looking for
office space. Are they looking for rentals by neighborhood? If so, include additional
information about the general area, like demographics, walkability or nearby
amenities. Not only will prospective customers feel your website’s content is
valuable, but so will search engines.

Why do I need this?

Google’s keyword tool says there were over 135,000 searches in one month for the
phrase “rentals in Chicago.” That’s a lot of people searching for a rental property.
(Note: It doesn’t include other search terms like “office space in Chicago”, increasing
the number of searches). Without SEO, your rental website will be at the bottom of
the barrel, causing you to miss out on thousands of local potential clients.

“More content available at RentJuice The Rental Standard blog.”

01 Apr

Never Put Off Until Tomorrow

Touch It Once is a mindset, a philosophy, and a management style. It is the antithesis of procrastination coupled with a smart way to work by stopping redundant behavior dead in its tracks; both of which are the enemy of any efficient and well run organization.

The concept is simple – Touch It Once (TIO). Did you ever notice that each month the cycle is the same? Collect rent, send out 5 day notices, process accounts payable, cut checks, etc. So if this is something you know that’s going to happen, why is it so painful? Then at the end of the 30 day period, the cycle is going to start again! How can you not be prepared?! It happens every 30 days!

If you think about how the concept of TIO comes into play it will change the outlook you have on your business. Every time you do a task, think about how you can do that task perfectly. Save the process, document the task, and create a road map for others to followthat same format or system. The next time the task is required, anybody can use your process, learn how to execute, and actually accomplish it with the least amount of error or redundancy.

So how do you as a property manager or leasing agent “touch it once”? For me it was about checklists and document http://managerlabs.com/wp-content/uploads/2012/04/Touchitonce-150x150.png 150w" sizes="(max-width: 288px) 100vw, 288px" />packets. These checklists include a new resident checklist, a move out checklist, a new vendor checklist, a monthly owner’s report checklist, etc. Every single time a new resident moves in or move out we have a series of steps and actions to take. Of course things change constantly, so the checklist was set up as a packet and saved as a .pdf document. Inside the packet are all of the forms, letters, and actual physical checklists for each item that needs to be accomplished. The checklist is clipped to the top of the file and it travels through the office circulating and being executed as required in anticipation of that new resident move in. So, if there is a form, letter, orientation, or document to be signed for any new resident, just open the New Resident document and all of it will be there. Simply hit print and go! This same concept can be accomplished in a similar fashion via online forms, but the system and procedure is the same – Touch It Once!

TIO is the most empowering tool a property manager can employ. TIO provides training, checklists, procedures, processes, and standards in everything you do. Remember, you are on a cycle. The cycle is daily, weekly, monthly, quarterly, annually, semi-annually, etc. What you want to do when you start to breaking the tasks down is to perfect the task, document the task, and train folks on how to perform the task. You are now building processes.

Those processes can be saved and used over and over like templates. After achieving these cycles and documenting these processes for one year, you now have an incredible roadmap of excellence for all to share. Now combine the power of TIO with today’s technological tools and you have a multitude of ways to execute this legacy of knowledge, which will result in the right tools being shared to your entire department, property, portfolio, or company.

One process that we developed has to do with new vendors. Each time we receive a call from a vendor or service provider we simply send them to our website to click and download our New Vendor Packet. It includes a cover letter, checklist, insurance standards, vendor profile form, all IRS forms, etc. Every single time this task arises, it is only takes seconds of time. It is also paperless and effortless. In addition, we now have a company-wide standard that everyone follows and knows what to expect. The other important element to this process is the image of you and your company. When meeting a new resident or interacting with a potential new service provider, your system is organized and systematic. When you give each process the care and proper attention to set it up and only touch it once, you are showing the world how much you respect, not only your experience with them, but also your organization, your clients, and your people.

Imagine if all employees understood the concept of TIO? If each employee were exposed to this philosophy, the power would multiply even faster and be an exciting approach to management and excellence.

TIO can result in comprehensive checklists, quality control, time saving templates, video training, orientation of new hires, new business tools, etc. It is also the least disruptive way to organize, train, and develop standards on a company wide basis, with everyone contributing. Start off trying it with one task. Remember, do it now and Touch It Once!

“More content available at All Things Property Management by Buildium, industry leaders in Online Property Management Software.”