Does Your Property Manage You?


Do you manage your property, or does it manage you? This should be at the forefront of your mind every day. This question is meant to keep you on track and focused. Why? Because property management is an industry that can make or break you! As property managers we are the ultimate in multi-tasking. We know that anyone can become a property manager, but the ones that truly standout and differentiate themselves are the ones that manage their building. Not the other way around.

There can be constant interruptions and challenges throughout any given day. The day starts out fine until you get a call about a flooded property, or an unexpected customer complaint. Now you need to drop what you are doing and attend to the crisis at hand.

As you begin to tackle this new challenge, it is best to keep reminding yourself that you manage the building, the building does not manage you! When the flood hits, do you have a contingency plan? Why is the customer complaining? Analyze the issue and address the problem. The number one solution is to be proactive. Do all you can to prevent these issues from happening again. Manage it and do not just react to it!

When an issue arises, it must be broken down into the smallest components in order to find the reason or cause. Once it has been solved, it is time to develop a new approach or plan so that it can be prevented in the future. This can be as simple as more training in a specific topic, or even just determining if the task should be outsourced rather than performed in-house. Whatever the solution, it needs to be developed, implemented, and then monitored. If a solution is developed but it is never put into action, or if it is put into place but no one follows up on it to make sure it is being implemented correctly, it will do no good and create more headaches for you later on down the line.

For instance, if there is a flood, what caused the flood? Was it the lack of preventative maintenance, human error due to lack of training, a service contract failure, etc.? The point of managing is to anticipate and not wait for matters to arise. The entire premise of good management is to think about “What If” and anticipate everything. Constantly ask, “What is the worst thing that can happen?” or “What if this happens?” Then consider another important question “How should I prevent it or react if it does happen?” If you are prepared, it is no longer a crisis or interruption. Instead, it is just another part of the normal multi-tasking routine. Remember, the goal is to manage your property, not for the property to manage you!

“More content available at All Things Property Management by Buildium, industry leaders in Online Property Management Software.”

Get Found by Improving Your Website’s SEO

Image by Danard Vincente via Flickr

Sarah Gabot is the Marketing Coordinator at RentJuice. She joined the RentJuice team in 2011, and regularly authors blog articles for The Rental Standard. RentJuice makes easy-to-use software that allows rental professionals to manage the entire leasing process, from getting listings to closing deals, in one place.

What does it take to be on top of search results when prospective renters Google for
office space in your area? Unfortunately, building a beautiful and attractive website
with updated listings doesn’t cut it. Your website needs to be search engine friendly.
This means you need to know how search engines work, and tweak your website
so that you’re more likely to be found by search engines. You need search engine
optimization, otherwise known as “SEO”, to boost your website up on the search
results.

Be placed higher in renter’s search results using SEO and learn how it can help your
commercial rental real estate website be found.

Tip #1: Figure out what your potential clients are searching for.
When a person enters a search in Google, the search engine will crawl the internet
to find a webpage that matches their search phrase and keywords as closely as
possible. To figure out what phrases and keywords people are using on Google,
use Google AdWords keyword tool to find out. Including the phrases that your
clients use to search for properties like, “office space in Chicago Loop” will help
search engines match a potential client’s search to your webpage.

Tip #2: Share your website: Linking is important.
Increasing the number of links pointing to your website from other websites is
called “link building.” More links on other websites that point to your website will
place you higher in Google searches. For example, if Agent Sally’s link is featured in
an online newspaper, another blog and a forum, she will appear higher in Google
results than other brokers that have no external websites linking to them.

How do you get others to link to your website? You need to have content that people want to read.

Tip #3: Make your content valuable.
A common phrase used to describe this is “content is king”, meaning everything you
post on your website needs to be important and valuable to prospective clients on
your site. Folks won’t stay on your website if they can’t find what they’re looking
for. Know what businesses are looking for when they surf the internet looking for
office space. Are they looking for rentals by neighborhood? If so, include additional
information about the general area, like demographics, walkability or nearby
amenities. Not only will prospective customers feel your website’s content is
valuable, but so will search engines.

Why do I need this?

Google’s keyword tool says there were over 135,000 searches in one month for the
phrase “rentals in Chicago.” That’s a lot of people searching for a rental property.
(Note: It doesn’t include other search terms like “office space in Chicago”, increasing
the number of searches). Without SEO, your rental website will be at the bottom of
the barrel, causing you to miss out on thousands of local potential clients.

“More content available at RentJuice The Rental Standard blog.”